RESEARCH METHODOLOGY END TERM 2009

Research Methodology End term 2009

SECTION A

Friends , Reply with valuable suggestions ..

1.

a)     Disagree

b)    Agree

c)     Disagree

d)    Agree

2.  

a)Exploratory

b)Qualitative

3

a) Descriptive

b) Exploratory

c) Causal

d) Causal

4. Systematic, Logical ,Empirical, Replicable

6.  Ethics in qualitative marketing research

    Respondent Details should be confidential

    Reason of collection of data should be conveyed

8. Systematic, Logical

9.

b) Yes

10. Word association, story completion, Sentence completion

11. Written Report can be used for information in depth .

      Also for future reference.

12. Title of the project

      Name of the firm conducting the research

Section B

13.

a) Arbitary Scale /Smiling face scale

c) Semantica Differential Scale

d) Stapel Scale

14.

a)Close ended Question

b)Double Barreled Question

c)Open ended Question

d) Close ended Question

e) Double Barreled Question

16.

a)     Secondary data are easy to collect

b)    Yes,ther often obsolete

c)     Advantage of Secondary data is that they are time saving

d)    Though my worry is that these sort of data are hardly compiled ina proper manner

e)     Moreover,the units in these data are also so ambiguous !

18.

Projective Techniques are unstructured prompts or stimulus that encourage the respondent to project their underlying motivations, beliefs, attitudes, or feelings onto an ambiguous situation

They are all indirect techniques that attempt to disguise the purpose of the research examples of projective techniques include:

Word association - say the first word that comes to mind after hearing a word - only some of the words in the list are test words that the researcher is interested in, the rest are fillers - is useful in testing brand names - variants include chain word association and controlled word association

sentence completion - respondents are given incomplete sentences and asked to complete them

Story completion - respondents are given part of a story and are asked to complete it

Cartoon tests - pictures of cartoon characters are shown in a specific situation and with dialogue balloons - one of the dialogue balloons is empty and the respondent is asked to fill it in

Thematic apperception tests - respondents are shown a picture (or series of pictures) and asked to make up a story about the picture(s)

Role playing - respondents are asked to play the role of someone else - researchers assume that subjects will project their own feelings or behaviours into the role

Third-person technique - a verbal or visual representation of an individual and his/her situation is presented to the respondent - the respondent is asked to relate the attitudes or feelings of that person - researchers assume that talking in the third person will minimize the social pressure to give standard or politically correct responses

19. Remuneration and Age – Independent

Performance of an employee – Dependent

SECTION C

21.

Highly Dissatisfied 

Dissatisfied

Neither satisfied nor Dissatisfied

Satisfied

Highly satisfied

b)      Stapel scale – This is a unipolar ten-point rating scale. It ranges from +5 to −5 and has no neutral zero point.

So it can be like the following

-5 -4 -3 -2 -1 Satisfaction +1 +2 + 3 +4 +5